ZIM restructures to focus on profitable areas

ZIM Integrated Shipping Services, which has changed shape like plasticine in recent years, has announced another restructuring. The Israeli containerline said the changes this time are to focus on profitable areas in which it has a competitive advantage.

The aim, ZIM said in a release yesterday, is to build “a lean and agile enterprise, attentive to the needs of customers and market trends”.

From March 1, ZIM’s Pacific, intra-Asia and cross Suez-Atlantic units will be managed independently, bringing to an end its existing area managements. These business units will be managed by vice presidents who will report directly to the line’s president and ceo, Rafi Danieli.

Danieli, who is set to step down shortly, commented: “The new structure strengthens the position of ZIM in the trade in which it operates and is an important element in implementing our strategic plan and in improving the level of service to our customers.”

This is the third significant restructuring for ZIM in the past couple of years.